Made The Danish Way: The bicycle maker Rasmus Gjesing

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Rasmus Gjesing, known simply as Cykelmageren – the bicycle maker – lovingly creates each bike handmade to order from his workshop just outside Copenhagen.

His exacting ethos and hours of care and craft speak directly to the values that #TheDanishWay seeks to celebrate, so Carlsberg paid Rasmus a visit to find out what it means to make things the Danish way.

Here’s what he revealed…